Candidates with an MBA degree in marketing and Desktop Publishing DTP are sure to enjoy excellent career growth in this highly competitive world. Marketing manager, market research analyst, brand manager and new product manager are some of the job profiles available for MBA marketing and DTP professionals.
An MBA with a specialization in Marketing and Desktop Publishing (DTP) will show your commitment to your career and demonstrate your dedication to the important task of dealing with this important area
Adult/online education has never been easier. Now you can earn your MBA in marketing and Desktop Publishing DTP online without interrupting your career. Most programs offer flexibility in course completion as well as acceleration options.
Professionals around the world consider an MBA program to be an excellent stepping stone as they move onwards within their careers. This MBA in Marketing and Desktop Publishing (DTP) program is the ultimate preparation for the challenges of senior management.
What can students expect from the WUACADEMIA MBA?
Expect to learn how to be a successful leader, and you will. Building on your educational and professional background, the WUACADEMIA MBA in Marketing and Desktop Publishing (DTP) will allow you to perfect your leadership skills, while broadening your understanding of the business world.
The Wuacademia MBA in Marketing and Desktop Publishing (DTP) develops the managerial capabilities of exceptional individuals without interrupting their careers
The program is structured to provide an ideal balance between academic and practical experience.
The skills you gain at WUACADEMIA will enable you to easily and rapidly adapt to the increasingly unpredictable world of international business.
The international diversity of our student body (students from over 70 countries) makes WUACADEMIA unique. Over 85 per cent of our students are from outside the Netherlands.
Objectives of Philosophical MBA
The objective of the Philosophical MBA : To enhance the managerial capital of young professionals and senior managers:
- By providing them the basic knowledge of the main managerial disciplines, with both a philosophical, scientific, environmental and cultural approach to management :
- Economics, Finance, Accounting and Valuation
- Management, Strategy and Marketing
- The Arts and Creativity & Innovation management
- Organizations, Institutions, and Human Resources
- Philosophy, Political Science and Environmental management.
- By providing a truly global education through the diversity of participants, faculty, and courses contents.
- By putting the firm in a coherent perspective with regard to the economic, social, political, ecological, philosophical and legal environment.
Goals of the Wuacademia MBA Program:
The Wuacademia Philosophical MBA is an academically rigorous, 12 (or 24) month program with a general management orientation and Political Philosophy. It seeks to develop sound business judgement, the ability to work effectively in a variety of cultural contexts, and the knowledge, skills and attitudes for on-going professional success in the field of international business.
Mission: Our mission is to transform business through management education and leadership development, creating a better world by creating better leaders.
What can students expect from the Philosophical MBA?
Expect to learn how to be a successful leader, and you will. Building on your educational and professional background, the Philosophical MBA will allow you to perfect your leadership skills, while broadening your understanding of the business world.
The Philosophical MBA develops the managerial capabilities of exceptional individuals without interrupting their careers.
The program is structured to provide an ideal balance between academic and practical experience.
The skills you gain at WUACADEMIA will enable you to easily and rapidly adapt to the increasingly unpredictable world of international business.
The international diversity of our student body (students from over 70 countries) makes WUACADEMIA unique. Over 85 per cent of our students are from outside the Netherlands.
Rafael's School of Athens, depicting Plato's Academy (This fresco is in the " Chamber of the Signature " to the Palace of Vatican)
You pay for 1 MBA program and you will get 2 diploma (an MBA Diploma and an Philosophical MBA Diploma).
Curriculum
- How Businesses Work (Value-Creation, Marketing, Sales, Value-Delivery, Finance)
- How People Work (The Human Mind, Working with Yourself, Working with Others)
- How Systems Work (Understanding Systems, Analyzing Systems, Improving Systems)
- Desktop Publishing DTP
- Internet publishing
- Dreamweaver CS4
- Fireworks CS4
- Photoshop CS4
- Flash CS4
- Adobe Illustrator
- Adobe InDesign
- QuarkXpress
- e-Commerce
- Marketing
- Product
- Pricing
- Distribution
- Service
- Retail
- Brand management
- Account-based marketing
- Marketing ethics
- Marketing effectiveness
- Market research
- Market segmentation
- Marketing strategy
- Marketing management
- Market dominance
- Advertising
- Branding
- Underwriting
- Direct marketing
- Personal Sales
- Product placement
- Publicity
- Sales promotion
- Sex in advertising
- Printing
- Publication
- Broadcasting
- Out of home
- Internet Marketing
- Point of sale
- Promotional items
- Digital marketing
- In game
- In-store demonstration
- Brand Ambassador
- World of mouth
- Marketing environment
- Marketing planning
- Business-to-consumer (B2C, sometimes also called Business-to-Customer)
- Business-to-business (B2B)
- Economic Environment of Business
- Marketing
- Internet Marketing
- SEO
- Management Science
- Strategic Management
- Operations Management
- Human Resource Management
- Customer Relationship Management CRM
- Finance
- Financial Management
- Business and Society Management
- Advanced Strategy
- Supply Chain Management
- Leadership
- Entrepreneurship
- Strategic Sourcing
- Business Ethics
- Advanced Information Technology
- International Finance & Economic Analysis
- International Investment Management
- Strategic Finance & Value Creation
- Strategic Management Accounting
- Sales & Key Account Management
- Managing Marketing & Communication
- International Advertising
- Analysis of the Economic Environment
- Corporate Finance
- Energy Management
- Entrepreneurship
- Information Technology Management
- IT Information Technology
- Procurement Management (e-Procurement)
- Enterprise Resources Planning ERP
- Customer Relationship Management CRM
- Business Automation & Workflow
- Business Intelligence BI
- VoIP Enterprise Telephony
- International Business
- Investment and Portfolio Management
- Operations and Logistics Management
- Project Management
- Management by Exception
- Accounting & Finance for Managerial Decisions
- Internet Sales & Marketing, e-Commerce
- Group Performance
- Strategic Management
- Interorganizational cultural diversity and gender
- Media Management
- Marketing in a global context
- Global supply chain management
- Innovation and new business ventures
- Global organizational Strategy (Strategy formation, Strategy implementation, Trust and control)
- Business Administration & e-Company
- Risk Management
- Public Administration & e-Government
- Business plan
- The Arts and Creativity & Innovation management
- Environmental management
- Social sciences for Manager
- Economics
- Political Science for Manager
- International Relations, Government and Society
- Philosophy for Manager
- Political philosophy for Manager
- Philosophy of economics for Manager
- Exam script and portfolio
