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AGRICULTURE MARKETING |
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Market display in China |
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If your dream is to become an Agriculture Marketing Specialist, this course is for you |
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Agricultural marketing covers the services involved in moving an agricultural product from the farm to the consumer. Numerous interconnected activities are involved in doing this, such as planning production, growing and harvesting, grading, packing, transport, storage, agro- and food processing, distribution, advertising and sale. Some definitions would even include “the acts of buying supplies, rentng equipment, (and) paying labor", arguing that marketing is everything a business does. Such activities cannot take place without the exchange of information and are often heavily dependent on the availability of suitable finance.
Marketing systems are dynamic; they are competitive and involve continuous change and improvement. Businesses that have lower costs, are more efficient, and can deliver quality products, are those that prosper. Those that have high costs, fail to adapt to changes in market demand and provide poorer quality are often forced out of business. Marketing has to be customer-oriented and has to provide the farmer, transporter, trader, processor, etc. with a profit. This requires those involved in marketing chains to understand buyer requirements, both in terms of product and business conditions. |
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Congestion at a market in Abidjan (photo by Zenman, 2008) |
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In Western countries considerable agricultural marketing support to farmers is often provided. In the USA, for example, the USDA operates the Agricultural Marketing Service. Support to developing countries with agricultural marketing development is carried out by various donor organizations and there is a trend for countries to develop their own Agricultural Marketing or Agribusiness units, often attached to ministries of agriculture. Activities include market information development, marketing extension, training in marketing and infrastructure development. Since the 1990s trends have seen the growing importance of supermarkets and a growing interest in contract farming, both of which impact significantly on the way in which marketing takes place. |
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Farmer plowing in Fahrenwalde, Mecklenburg-Vorpommern, Germany. |
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Do You Want to master Agriculture Marketing or Agricultural Marketing job? You can! This programm can open doors to careers that you might not have considered. |
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A Farmer carrying the wilting straw.
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REALIZE YOUR AMBITION WITH WUACADEMIA
Price
€500 (for one year home study)
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Study Method |
The course is designed for study by distance learning at home or at work. Students will receive all course materials by post or online, plus tutor support by email. |
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Online Learning: |
- All course materials are online
- Study on almost any computer
- Learn from home, work, the library - anywhere
- Even more affordable - no printing & packaging cost
- Get started even quicker - no need for delivery
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Qualification |
At the end of this course successful learners will receive a Professional Certificate of achievement.
The training courses have been designed specifically to meet the needs of learners who prefer to study from home. |
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Culture intensive de pomme de terre en plein champ (NightThree) |
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Horticultural scientists focus on the research that underpins horticultural knowledge, skills, technologies, education, and commerce. Horticultural science encompasses all of the pure sciences – mathematics, physics, chemistry, geology, and biology – as well as related sciences and technologies that underpin horticulture, such as plant pathology, soil science, entomology, weed science, and many other scientific disciplines. It also includes the social sciences, such as education, commerce, marketing, healthcare and therapies that enhance horticulture's contribution to society.
A gardener is a person that tends to a garden and is therefore a horticulturist. However, not all horticulturists are gardeners |
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Garden "butchart gardens", Vancouver Island, British Columbia, Canada |
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