Event management is the application of project management to the creation and development of festivals, events and conferences.
Event management involves studying the intricacies of the brand, identifying the target audience, devising the event concept, planning the logistics and coordinating the technical aspects before actually executing the modalities of the proposed event. Post-event analysis and ensuring a return on investment have become significant drivers for the event industry.
The event manager is the person who plans and executes the event. Event managers and their teams are often behind-the-scenes running the event. Event managers may also be involved in more than just the planning and execution of the event, but also brand building, marketing and communication strategy. The event manager is an expert at the creative, technical and logistical elements that help an event succeed. This includes event design, audio-visual production, scriptwriting, logistics, budgeting, negotiation and, of course, client service. It is a multi-dimensional profession.
An event architect is an event manager that becomes involved at the early initiation stages of the event. Specially for larger public events, at the initiation stage, the event architect needs to make crucial choices and decisions related to the creative concept and design of the event. In depth technical design knowledge and full understanding of how to communicate a company´s message across a public are needed in order to make the event effective.
- Career opportunities are in the following Industries :
- Event Management
- Event Management Consultancy
- Hotel, travel and hospitality Industries
- Advertising Agencies
- Public Relations Firms
- Corporations
- News Media
- Non-profit organization
- Integrated Marketing & Communications
- Event Budgeting and Accounting
Do You Want to Become an Event Manager? You can! This programm can open doors to careers that you might not have considered. |
After beginning this course, you'll have a solid foundation in Event Management. You will dramatically expand your knowledge of directing and its extensive capabilities.
As a WUACADEMIA student you will have your own personal tutor helping you with your coursework and with any questions you may have.
Course content:
- Introduction
- The Role of the Event Manager
- Customer Service
- Key qualities of an Event Manager
- Delivering reliable customer service
- Creating a “seamless” service
- Supporting clients
- The Event Planning Process
- Event documentation
- Choosing a venue
- Research
- Managing problems
- The Event Planning Process
- Types of Event Requiring Management
- Birthday party planning
- Organising a charity event
- Black Tie events
- Festivals and outdoor concerts
- Health and safety policies
- Risk assessment
- Large and small events
- The health and safety coordinator
- Planning Small and Private Client Events
- Building a client relationship
- Overcoming difficulty
- Events at private homes
- Planning small corporate events
- Running an Event Management Business from Home
- Marketing your business
- Financial details required by HMRC
- Starting an Event Management business
- IT requirements
- Public Relations Firms
- Hotel, travel and hospitality Industries
- Advertising Agencies
- Event Management Consultancy
- Hotel, travel and hospitality Industries
- News Media
- Event Budgeting and Accounting
- Integrated Marketing & Communications
- Careers and opportunities
- ...
Duration of the course
One year, but the actual time duration of the course of studies depends on each student's personal commitment and capabilities.
REALIZE YOUR AMBITION WITH WUACADEMIA
Price
€500 (for one year home study)
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